Project Overview

Gentle Princess is a conceptual fusion between Gentle Monster and Disney, reinventing eyewear through the realms of fairytales and avant‑garde design. I developed the logomark, campaign visuals, and digital renderings, leveraging fantasy-driven storytelling to evoke a sense of luxury and surrealism.

The concept behind Gentle Princess centers on reimagining classic nostalgia through a modern lens. It speaks to those who want something soft yet bold, something that feels both familiar and refreshingly new.

Logo Design

Website/Social Media Design

PR Packaging Design