Overview
This collection features a range of social media designs created across student organizations and digital advocacy spaces. Each design was developed with a focus on clarity, emotional tone, and visual cohesion, tailored to specific audiences ranging from university students to national high school communities.
Creative Direction
The visual approach varied by audience and platform but was always grounded in strong, intentional design. Across all projects, the core goal was to make content feel relevant, accessible, and aligned with each organization’s voice.
As a Digital Media & Communications Intern at Tufts University, I developed and pitched student-focused “Day in the Life” content to strengthen Tufts’ admissions outreach. I led Student Interview Reels end-to-end, from project planning and filming to editing and delivery. The “Day in the Life” series achieved strong engagement, reaching over 50K views and positively increasing visibility for the Tufts Admissions account.
Content Highlights
Instagram Reels Link 1 (Day in the Life): https://www.instagram.com/reel/DSXmMhwgoNi/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==
Instagram Reels Link 2 (Student Interview): https://www.instagram.com/reel/DS27JnrCNwn/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==
Tufts Daily Article Graphics: https://www.tuftsdaily.com/article/2025/09/olndajviqbgervv
Instagram Marketing:
