Overview
This collection features a range of social media designs created across student organizations and digital advocacy spaces. Each design was developed with a focus on clarity, emotional tone, and visual cohesion, tailored to specific audiences ranging from university students to national high school communities. These works reflect a strong understanding of content hierarchy, brand adaptability, and communication through visuals.
Creative Direction
The visual approach varied by audience and platform but was always grounded in strong, intentional design. For KISO(Korean International Student Association), designs celebrated cultural identity and event promotion with a soft, expressive aesthetic. At Imaginet Marketing, the focus was on student recruitment and brand visibility through bold typography and dynamic layouts. With Digital4Good, the tone shifted toward digital literacy and youth empowerment, using bright gradients, educational messaging, and platform-friendly formatting. Across all projects, the core goal was to make content feel relevant, accessible, and aligned with each organization’s voice.
Content Highlights
Key projects include recruitment and event graphics for Imaginet’s Spring GIM, a Lunar New Year celebration post for KISO, a mocktail menu featuring playful drink names and illustration, and a four-slide carousel promoting the Saturn App through Digital4Good’s verified campaign series. Deliverables ranged from static Instagram posts to story templates and branded carousels. Each piece demonstrated thoughtful layout, clear visual hierarchy, and adaptable design systems suited to both student-run and national nonprofit initiatives.
