Overview
This project focuses on developing cohesive visual materials for the Cato Institute’s student-focused programs and public events. Drawing from Cato’s brand identity and updated color palette, the designs aim to balance clarity, professionalism, and approachability for a young audience. The deliverables include a digital brochure, an event presentation slide for the Sphere Summit, and a digital poster mockup exploring internet regulation themes.
Company:
Cato Institute
Year:
2025
Duration:
3 Months
Goals
The goal of this project was to enhance the visual identity of the Cato Institute’s student-focused programs and public policy communications. The design direction focused on making libertarian ideas more accessible and visually engaging for younger audiences, while maintaining the organization’s professionalism and intellectual credibility. Key objectives included applying the updated color palette effectively, creating consistency across formats, and translating complex policy topics into clear, compelling visuals.
Deliverables
The final deliverables included a digital internship brochure with clean typography and organized layouts, a Sphere Summit presentation slide designed for live event projection, and a conceptual poster addressing online age verification policy. Each piece reflected Cato’s new color palette tailored for students and young professionals, balancing bold visual language with clear information design across digital and print formats.
