Overview
Gentle Princess is a conceptual fusion between Gentle Monster and Disney, reinventing eyewear through the realms of fairytales and avant‑garde design. I developed the logomark, campaign visuals, and digital renderings, leveraging fantasy-driven storytelling to evoke a sense of luxury and surrealism.
Introduced with ethereal narratives and high fashion aesthetics, the final design system embraced whimsical yet modern elegance. Key elements include delicate, story‑inspired motifs, refined typography, and soft, dreamy color palettes.
The New Nostalgia
Gentle Princess speaks to those who want something soft yet bold, something that feels both familiar and refreshingly new. The concept behind Gentle Princess centers on reimagining classic nostalgia through a modern lens. It speaks to those who want something soft yet bold, something that feels both familiar and refreshingly new.
Target Audience
The Gentle Princess collection is created for Gen Z and young Millennials, especially those between 18 and 30, who grew up with Disney stories and now seek designs that feel nostalgic yet bold. This audience is fashion-conscious, emotionally driven, and active on social media, using accessories as a way to reflect their personality and mood. They’re drawn to storytelling, dreamy aesthetics, and a touch of fantasy, reimagined through a modern, confident lens.
