Overview
Gentle Princess is a conceptual fusion between Gentle Monster and Disney, reinventing eyewear through the realms of fairytales and avant‑garde design. I developed the logomark, campaign visuals, and digital renderings, leveraging fantasy-driven storytelling to evoke a sense of luxury and surrealism.
The New Nostalgia
The concept behind Gentle Princess centers on reimagining classic nostalgia through a modern lens. It speaks to those who want something soft yet bold, something that feels both familiar and refreshingly new.
Target Audience
The Gentle Princess collection is designed for Gen Z and young Millennials, especially those aged 18 to 30, who grew up with Disney stories and now seek designs that feel nostalgic yet bold. This audience is emotionally driven, using accessories to reflect their personality and mood.
