Overview
Gentle Princess is a conceptual fusion between Gentle Monster and Disney, reinventing eyewear through the realms of fairytales and avant‑garde design. I developed the logomark, campaign visuals, and digital renderings, leveraging fantasy-driven storytelling to evoke a sense of luxury and surrealism.
Introduced with ethereal narratives and high fashion aesthetics, the final design system embraced whimsical yet modern elegance. Key elements include delicate, story‑inspired motifs, refined typography, and soft, dreamy color palettes.
Target Audience
Gravitate Boy faced the challenge of creating an app that effectively connects users with shared interests and opportunities in an intuitive and engaging way. The existing platforms lacked personalization, leaving users overwhelmed by irrelevant content and disconnected from meaningful interactions.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
